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Dato’ Chua Heok Wee is the Managing Director of MBL Group and was appointed to the board on 30 June 2009. He joined as a foreman and assisted his father, Dato’ Chua Ah Ba @ Chua Eng Ka in 1995 and was subsequently promoted to Project Manager in 1997.
With more than 28 years of experience in the design and manufacture of oil seed expellers, ancillary machinery, and spare parts, he has steered MBL from a small-scale manufacturer to one of the major manufacturers of oil seed expellers in Malaysia.
He is responsible for the overall business planning, marketing, product development, and brand building of our Group. He has participated in many international metal product trade fairs and exhibitions held overseas and locally.
1. Muar Ban Lee (MBL) is deemed the world-leading palm kernel expeller manufacturer specializing in palm oil machinery and oil seed crushing machinery. Besides MBL’s longstanding reputation, what are the other factors resulting in repeat customers?
To us, commitment to the customer is very important. At MBL, we take our promises seriously, and we know that in this unique industry, your reputation can skyrocket or plummet in the blink of an eye. That’s why we handle each customer’s order with the utmost care and attention, always striving to go above
and beyond their expectations.
But it’s not just about the quality of our products; it’s the whole package. Our after-sales service is a big part of it. We understand that technical hiccups can happen, and that’s where we come in. Our technical support is like having a trusted partner to help you keep your machines humming at their best, ensuring your entire operation runs as smoothly as silk.
2. Share with us MBL’s history and milestones as a company with over 30 years (since 1987) of hands-on experience in the palm kernel expeller machines industry.
Alright, let’s rewind a bit! MBL’s journey in the palm kernel expeller machines industry started in 1987. We’ve been at this for over 36 years, and it’s been quite a ride. Back then, we were a small but passionate team with big dreams. We stood out by constantly improving our machines through research and
development.
As time went on, we expanded into palm oil machinery and oil seed-crushing machinery. However, our commitment to quality, customer satisfaction, and the environment remained unchanged. We are the first batch who export palm kernel oil expeller to African countries in the 90’s. One of our proudest moments was in 2009 when we were listed on Bursa Malaysia’s main board as a publicly listed company.
Today, with over 36 years of hands-on experience, we’re still all about passion and innovation, always putting our customers first. And guess what? We’re not stopping here; there’s more to come from MBL!
3. How does MBL compete with other players that provide the same service? Could you elaborate further on MBL’s One Stop Service?
Great questions! Here’s the deal: At MBL, we put our money where our mouth is by pouring resources into R&D every year. We’re all about enhancing the performance of our products from every single perspective. But here’s the thing – we don’t rush things. When we come up with a new product, it doesn’t hit the market until it’s been through real-world tests. That way, we’re not just talking the talk; we’re walking the walk. We’d never treat our customers like lab rats; that’s not our style.
Now, about our One Stop Service, it’s not just a catchy phrase. It’s our promise to give you more than just a product. It’s about delivering reliability, top-notch performance, and giving you that peace of mind that comes with knowing you’re in good hands with MBL.
4. What are the current demands in the Malaysian palm oil and oil seed extraction industry? Is there
any new collaboration that you would like to share?
You know, the Malaysian palm oil and oil seed extraction industry is a dynamic one. Right now, there’s a big push for sustainability and eco-friendliness. People are starting to care about how their products are made and their impact on the environment. So, we’re seeing a strong demand for sustainable practices and responsible production, which is great because it aligns with our values.
As for collaborations, well, we’re always open to exciting partnerships that can make a difference in our industry and for our customers. While I can’t spill all the beans just yet, I can tell you that we’re actively exploring some cool collaborations that share our commitment to excellence and sustainability. Keep an eye out for some exciting news soon!
5. How do MBL’ automated palm kernel oil seed expellers, MBL series (Easy Maintenance) differ from any other expellers? What is MBL investing in technology to stay at the forefront of competition?
Ah, you’ve hit on something really exciting! Our MBL Series Palm Kernel Oil Expeller is a total game changer, and here’s why. It addresses a major headache in Kernel Crushing Plants (KCP), and that’s maintenance. In the past, technicians had to go through quite a struggle to repair the machines. I’m talking about removing spare parts from the machine for repair, and trust me, it could be a real hassle. Some folks even resorted to hammers and torches – it was tough work, to say the least.
But now, with our brilliantly designed MBL Series, technicians can smoothly extract the worms and collars, along with the main shaft. They can then quickly replace them with a fresh set of spare parts, whether brand new or repaired. This translates to minimal downtime for the machine, and you know what that means - improved ROI for our customers. After all, we’re still in the business of making things work seamlessly.
To stay ahead of the competition, we’ve recently added more automation machines to our lineup. Why? Well, it’s like giving our production a turbo boost, handling increased demand effortlessly, and keeping our quality top-notch. These high-tech machines streamline our processes, reduce manual work, and let our team focus on innovation and quality control. It’s all about delivering the best to our customers and staying ahead in our ever-evolving industry.
